Short Message Service (SMS) is the most put to use messaging vehicle for mobile advertising and marketing. Apparent rewards of SMS as a vehicle for marketing and advertising campaigns are the following: Inexpensive Works for all telephone models, no want to adjust telephone settings 94% of subscribers read SMS messages that they get on their phones (according to analysis cited inside the book by Alex Michael and Ben Salter -Mobile Marketing: Reaching Competitive Advantage As a result of Wireless Technology-) Limitations in the SMS channel: SMS is just a plain text message limited in length (remedy: SMS can very easily trigger other technologies that deliver wealthy multimedia knowledge) Typing around the cellphone keyboard is tedious and boring (solution: majority of SMS promoting systems tend not to require considerably typing) * References: 1 Short codes and text messaging: easy-to-use, appropriate and entertaining By Laura Marriott, President, Mobile Promoting Association http://www. rcrnews. com/apps/pbcs. dll/articleAID=/20071113/FREE/71112008/1012/retail 2 Mobile promoting by Alex Michael and Ben Salter 3 www. mmaglobal. com/shortcodeprimer. pdf Standard Quick Codes For many kinds of SMS advertising (if it can be not outright spam) a single wants a brief code. A quick code is a quantity to which a user can send SMS. In response to such SMS, the user can receive some content (and not necessarily in the textual format) free sms. As outlined by Mobile Marketing Association, brief codes are applied for: (Interactive Tv) iTV iRadio In-venue Ringtones and graphics Contests Consumer packaged items Movie promos Advice
